How Disney is trying to get more of us to rent from Disney instead of paying for the rental
- by admin
Disney is in the midst of a massive expansion of its online rentals program.
The Walt Disney Company is hoping that it will make renting content from its digital storefronts easier for consumers, as well as encourage consumers to sign up for the Disney Pass, an exclusive digital rental service that allows consumers to rent movies and TV shows from the Walt Disney Studios in the United States.
The company recently announced that it would expand its digital rental program to include new content, including Disney content, movies and music.
According to Disney, its digital rentals program will be available to anyone, regardless of their current subscription status.
Disney Pass is available through Disney’s websites, at participating movie theaters and through Disney-owned and affiliated businesses.
According a press release from the company, the new program “allows Disney fans to rent any film, music or game from Disney, Pixar, Marvel, Disney Channel, Disney Junior, ABC Kids, and Disney XD for a low monthly fee.
The new Disney Pass will also include an extensive catalog of licensed content, with a wide selection of Disney films, music, and sports that will make it easier for fans to discover new content.”
The announcement is meant to encourage consumers not to rent content they do not want to watch.
Disney is also looking to get users to sign-up for Disney Pass so that they can rent content from Disney studios, as it did with the Disney Junior streaming service.
The expansion of Disney Pass comes after the company announced in October that it is expanding its subscription streaming service, Disney Movies Anywhere, to include Disney-produced films.
Disney Movies Anyonewhere was launched in early November and will bring a catalog of movies and content from more than 20 Disney studios to consumers who have a Disney Pass.
Disney has yet to announce how many subscribers it expects to signup for the service, although Disney says that it expects that to reach around 50 million subscribers by the end of 2019.
The move to expand Disney Pass was welcomed by online video platform Netflix.
Netflix CEO Reed Hastings said that Netflix would “open up Disney Pass and other Disney products to all of our customers.
We have a massive catalog of content, and now we will be able to make it accessible to anyone in the world.”
Netflix’s move was applauded by others, however, who expressed concern about the new Disney pass, particularly with respect to the cost of using the service.
Some of the criticism Disney received for its initial expansion of the Disney pass was that it was not as popular as other streaming services, and many consumers did not have the option to rent Disney content.
According an internal memo from Disney to its partners, however of the complaints about the initial Disney pass offering, Netflix was among the few that received positive reviews from Disney’s executives.
The memo stated that the “Disney Pass and Disney Movies Everywhere will be more convenient for subscribers because they will have the ability to rent their movies and television shows from Disney Studios directly from the Disney Store, rather than from the many other content providers, including Amazon, Hulu, Netflix, Apple, YouTube, Hulu Plus, YouTube Red, and other online streaming platforms.”
Netflix said that it had a “good experience with the initial expansion,” and said that its subscribers have not had any problems with the service’s service and that the new subscription service “is going to make the Disney Movies and TV Everywhere experience better.”
Disney also has a growing partnership with Amazon.
The Disney Movies & TV Everywhere program will also be available on Amazon’s Kindle Fire devices, as a part of its new “Netflix for Movies & TVs Everywhere” program.
According the press release, Amazon is also expanding its streaming offerings with Disney, including its own Disney Movies Plus service.
Amazon is adding a selection of titles to the Disney Movie Rewards program and will add Disney Movies Unlimited to its Prime Instant Video service.
A new Disney movie will be added to the program on January 31, 2020.
Disney’s announcement comes after Netflix announced its plans to expand its streaming service to include more movies from other studios, including the upcoming Avengers: Infinity War.
Disney is in the midst of a massive expansion of its online rentals program.The Walt Disney Company is hoping that…
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